The distinctive Burberry tartan print is one of the most recognizable, and copied prints worldwide. Initially the caramel, red, white and black check print was used solely as the lining in clothes, however with Rose Marie Bravo entering the company the print was adapted towards several other Burberry Accessories. In 2001 Christopher Bailey joined Burberry as Creative Director, and has maintained the position till date.
In the 90s the brand faced one of its biggest issues with the Chinese Imitation market. Between 2001-2005 matters worsened as a group of the youth, know as ‘Chavs’ started using the brands items, or imitations, as a form of representation.
Clothing: With the growing issues of chav culture and imitation, creative director Christopher Bailey decided to reduce the use of the check print. He focused on the younger generation and worked with the Burberry Prorsum and Accessorize. The print however still appears on the lining as it represents the tradition of the brand. Burberry is focused an ageless, traditional and legendary creations, as opposed to flashy ones, perfectly representing the ultimate lady and gentleman.
Handbags: Burberry handbags come in several shapes and sizes. The collection features totes, clutches, bowling bags, office bags, briefcases, wallets, cross bodies, and several more. They all come with seasonal updates in various colors, and a range of materials from a variety of leathers, suede, shearling and canvas. Clean lines and deep shades are aspects of each design.
Accessories: Rose Marie Bravo and Christopher Bailey, both paid special attention the Burberry’s Accessories collection ranging from eyewear, fine jewellery, smaller accessories, umbrellas, and much more. They used their accessories line to target a younger audience, however still ensured each items maintains the roots and culture of the Burberry brand.
Luxepolis is India’s trusted online platform for shopping and selling the widest range of luxury & premium branded products. It is our endeavor to make true luxury accessible pan-India with choicest options. Our members can shop on web or mobile for an exciting collection of new and pre-owned luxury merchandise across categories. Luxepolis currently offers a wide range of Burberry classic women’s handbags and shoes to menswear including bags, shoes, wallets, belts, luggage, and much more.